Taking the Mystery Out of Remodeling – by Reva Kussmaul

Things You Should Know About a Remodeling Coach

Written By Sara Wynturs — Category: Home Improvement Industry

Written by our guest author, Reva Kussmaul, Remodeling Coach and CEO of Eye for Detail, Inc.

A remodeling coach is a person with experience and extensive knowledge in the home improvement industry and offers customized teaching and mentoring to homeowners and contractors. Remodel coaching is a unique service designed to help bridge the communication gap between homeowners and contractors helping both to navigate the challenges of home remodeling projects.

Coaches act as intermediaries between contractors and homeowners to prevent remodeling nightmares. They help homeowners figure out what they want in a renovation, set a budget, compare bids, choose the right contractor, create a work & payment schedule and shop for materials and supplies. Once a project starts, they can stay on top of the schedule, monitor the quality of work and act as a liaison should any disputes arise. Coaches advise contractors on choosing the best clients for them, developing a plan of circulation for the purpose of estimating accurately, learning how to stop the cycle of under-earning and how to effectively communicate with homeowners.

Unlike many contractors, a coach has the time to discuss a homeowner’s plans, suggest alternate and sometimes less expensive materials and designs and explain why things cost what they do. Most contractors are so busy they often do not have time to answer homeowners’ questions as specifically as necessary, walk them through a project or offer suggestions about how to do something better and possibly more economically. Perhaps most important, a coach can help save a homeowner’s time, money and sanity. Paying for a coach can be far cheaper than ending up with a project you aren’t happy with, or a job that doesn’t get finished because of an unresolved dispute. Remodeling nightmares do not have to happen. A remodeling coach will work with you to ensure a positive remodeling experience for everyone.

A coach teaches contractors how to interview prospective clients so they only take the ones that are a good fit for them rather than continually taking clients that raise red flags or out of the desperation they (may) feel about having to get jobs. A coach helps negotiate a clear contract that lays out, in total clarity, the details that pertain to their particular job and discuss the change order possibilities with homeowners so the job runs smoothly and according to schedule. The biggest area a coach can help contractors with is in preventing disputes with the homeowner by being honest and open about the money and mess of home improvement before the project begins.

As a remodeling coach, I take the mystery out of remodeling by bridging the communication gap between homeowner and contractor so that the home improvement process is a positive experience for both parties. I coach both parties in the art of communication during this process by seeing this as a relationship, a two way street. My goal is for homeowners to get the remodel of their dreams and for the contractor to get all monies due on their contract and excellent referrals once the job is complete.

One of the worst nightmares for a contractor is a customer who continually asks for work to be changed or redone and has no concept why that would cost extra money. Some of the main concerns for contractors include homeowners who:
• Don’t pay on time or continue to haggle about what is due
• Look over their shoulder and hang around constantly
• Request work to be done without permits
• Threaten to sue or brag about having sued a contractor
• Try to get contractors to do more work and not want to pay for it
• Try to renegotiate the price after the job has been completed
• Change their minds, followed by constant complaints and nitpicking

If you feel like a potential customer is a “red flagger”, don’t try to get out of the job by overpricing it. Simply say “Thanks, but no thanks.” It’s OK to say no to a potential nightmare. It’s really about choosing a homeowner that’s the right client for you and bidding jobs properly so that the cycle of under-earning and, therefore, not making a profit stops. I encourage you to show up for yourself and earn the money you deserve and the respect you are worthy of.

There is much to be improved around the topic of remodeling nightmares and being part of the solution is the only thing that will contribute to the healing of this industry. Remodeling on purpose is a two way street. When contractors are running a profitable company and paying both themselves and their employees, they are running a business-on-purpose. When homeowners are open and honest about what they desire and come clean about their expectations they are initiating a relationship-on-purpose. I will coach you to success by showing you how to have a completely different relationship with your clients, your business and your money.

2 Responses to “Things You Should Know About a Remodeling Coach”

  1. Joyce K. says:

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