Taking the Mystery Out of Remodeling – by Reva Kussmaul

Instilling in You a Desire to Create a Better Quality Remodeling Experience

As contractors you must deepen your awareness and broaden your sense of purpose for creating a better quality remodeling experience for all concerned, which includes your company, your crew and the homeowner.   This is a win all the way around.

Not only do you want to create an amazing experience as far as the project goes but offering some different options with the five senses in mind is, indeed, of the utmost importance these days.  Working with different products such as:

  • aromatherapy
  • chroma-therapy (the use of colored lights in the bath or shower)
  • sound-deadening materials
  • lighting choices
  • blending the kitchen with the living space
  • bringing the outdoors in

These are all important elements for you to understand when you’re bringing “cut-above” options to your clients.

As contractors, it’s important to create an experience during the remodel that feels good – I didn’t say no dirt and inexpensive – but feels good as far as respecting the home, respecting the client’s input, communicating with clarity, etc.  And…..once the remodel is complete it’s about leaving a space that’s not only aesthetically pleasing but feels good.

Holistic design/build is (whole project and all people involved), taking into account mental and social factors, rather than just the physical building of a house, kitchen, bathroom, etc.  Sometimes a feeling of intense urgency to secure the job or allowing the homeowner to unreasonably drive the process can keep you from remodeling from this stance but I ask you to change the way you look at each project.

Rather than simply looking at customer service look at remodeling on purpose which is the ultimate service to everyone concerned because that’s the sweet spot where purpose and service meet.

When you stay on-purpose you stay on fire with passion about what you do and it you’re not passionate about remodeling – you’re in the wrong business!

When entering a remodeling project remember:

  • Keep in mind the five senses (taste, touch, sight, smell, hearing)
  • Plan projects with as much care as if for yourself or a family member
  • Create a vision statement and, from that, a professional mission statement
  • Embrace the privilege of affecting your client’s lives for the better
  • Make sure you stay in your serenity zone during the project so as to bring serenity to the job-site

Always leave a project knowing you did the very best job you could, creating a better home and better lives for your clients.







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